First Six Teams Announced for New PBR Monster Energy Team Challenge

First Six Teams Announced for New PBR Monster Energy Team Challenge Competition schedule for Division A revealed New team challenge will culminate in welcoming fans back to events in Sioux Falls, South Dakota for championship weekend PUEBLO, Colo. – Ahead of the newly-launched PBR (Professional Bull Riders) Monster Energy Team Challenge, presented by U.S. Border… Read More First Six Teams Announced for New PBR Monster Energy Team Challenge

May 28, 2020 Sheri SmithLeave a comment

Jess Lockwood wins 2019 PBR World Finals and Championship

photo from PBR Springfield MO 2018/ Addie Hillenburg “It will take a while for this one to sink in,” Lockwood said. “You work your whole life to become a world champion. Now I get to have my name next to guys like Justin McBride and Chris Shivers. It’s what you dream about. To have it… Read More Jess Lockwood wins 2019 PBR World Finals and Championship

December 9, 2019 Sheri SmithLeave a comment

Top 3 Bull Riders for 2019 PBR Velocity Tour Finals

Leme vs Bad Beagle PBR World Finals 2018 Phenom GeneticsRothe), marked 91 points World’s Top 3 Bull Riders Headline Qualifiers for 2019 PBR Pendleton Whisky Velocity Tour Finals 48-Man Field of World Champions, Top Rookies, On–the-Bubble Mauney and Other Notables to Compete in the “Championship before the Championship” for Five Berths to PBR World Finals… Read More Top 3 Bull Riders for 2019 PBR Velocity Tour Finals

October 27, 2019 Sheri SmithLeave a comment

Tanner Byrne Makes History at the 2019 PBR Canadian Finals

Tanner Byrne to Make History at 2019 PBR Monster Energy Canadian Finals as First Former Qualifier to Cowboy Protect Byrne to be joined by fellow bullfighters Brett Monea and Ty Prescott at Season-Culminating Event in Saskatoon, Saskatchewan on Nov. 22-23 SASKATOON, Saskatchewan – At the 2019 PBR (Professional Bull Riders) Monster Energy Canadian Finals, presented… Read More Tanner Byrne Makes History at the 2019 PBR Canadian Finals

October 26, 2019 Sheri SmithLeave a comment

Former NFL Defensive Tackle Antwon Burton to head the PBR Sports Performance Center

ANTWON BURTON NAMED EXECUTIVE DIRECTOR OF PBR SPORT PERFORMANCE CENTER Ribbon cutting ceremony at facility. New State of the Art Training Facility to Serve Athletes Within and Outside Western Sports Former NFL defensive tackle, Antwon Burton, has been named Executive Director of the PBR Sport Performance Center, a new state-of-the-art facility providing sports development,training, fitness… Read More Former NFL Defensive Tackle Antwon Burton to head the PBR Sports Performance Center

May 5, 2019 Sheri SmithLeave a comment

New PBR Sports Performance Center Executive Director

ANTWON BURTON NAMED EXECUTIVE DIRECTOR OF PBR SPORT PERFORMANCE CENTER Photo: Hillenburg Productions / Western Media Sports New State of the Art Training Facility to Serve Athletes Within and Outside Western Sports PUEBLO, CO (May 3, 2019) – Antwon Burton has been named Executive Director of the PBR Sport Performance Center, a new state-of-the-art facility… Read More New PBR Sports Performance Center Executive Director

May 4, 2019 Sheri SmithLeave a comment

PBR Results UTB in Georgia and Velocity Tour in Maine

DULUTH, Georgia – The PBR Unleash the Beast Monster Energy Series, the top level of the PBR bull riding events, was held in Duluth Georgia last weekend. Jose Vitor Leme (Ribas do Rio Pardo, Brazil) was one of four riders to go 3-for-3, resulting in his winning the event. Round One – Leme vs Slinger… Read More PBR Results UTB in Georgia and Velocity Tour in Maine

March 12, 2019 Sheri SmithLeave a comment

PBR Global Cup Round 2

Arlington, Texas Sheri Smith (smith@smithprollc.com) For the second time, Team Brazil has taken home the win of a PBR Global Cup event. The 2019 WinStar World Casino and Resort, presented by Monster Energy is packing up after an exciting week on US soil. But, some of that US soil will be leaving the stadium inside… Read More PBR Global Cup Round 2

February 11, 2019 Sheri SmithLeave a comment

PBR Global Cup Round One

Round One and Bonus Round of the PBR Global Cup Arlington, Texas Arlington, TexasSheri Smith smith@smithprollc.comphotos Meagan McIntry Simply Photography by Meagan The responsibility of every team at the PBR Global Cup to represent their country, and win, is daunting and taken seriously. Much pressure is put on the shoulders of the coaches and athletes… Read More PBR Global Cup Round One

February 10, 2019 Sheri SmithLeave a comment

Losing an Athlete to Extreme Sports

Author: Sheri Smith smith@smithprollc.com Jan 20, 2019 The bull riding industry is in heavy mourning after the loss of one of the kindest men in the PBR, Mason Lowe. Those of us here at Western Media and Sports knew Mason personally. He always had a smile and was NEVER rude or arrogant in any way. … Read More Losing an Athlete to Extreme Sports

January 20, 2019 Sheri SmithLeave a comment

The Lemonade Digest

Squeezing Every Drop Out Of Life

Tag: PBR 2019