YETI photo: Terry Good / SmithPRO LLC 2017 seems to be the year of expansion and reduction. PBR announced Jan 5th that YETI will expand their PBR sponsorship and coverage to highlight the bulls that also compete each week at the events. photo: Terry Good / SmithPRO LLC Rumor has it, PBR Sports Agents from… Read More YETI Expands PBR Partnership while Ford Diminishes. Monster Steps up to the Plate.