COLORADO SPRINGS, Colo. – Houston Livestock Show and
Rodeo and Professional Rodeo Cowboys Association (PRCA) officials announce a
new multi-year partnership that focuses on growing the sport of rodeo for the
benefit of fans and the contestants, with earnings from the RODEOHOUSTON® Super
Series counting toward qualification for the NFR, the season-ending
championship event for the PRCA.

“This unique partnership combines the brand strengths
of two of the biggest names in rodeo to grow the sport for fans and athletes
alike, while allowing us to maintain our current presentation,” said Joel
Cowley, Rodeo president and CEO. “Additionally, it adds an extra level of
excitement for rodeo athletes as they compete for payouts in Houston – earnings
that could inch them closer to clinching the coveted world championship title
at the NFR® in Las Vegas.”

Through this partnership, RODEOHOUSTON will be an official
PRCA NFR® money event, while allowing for the competition elements that are
unique to the rich traditions of RODEOHOUSTON.

“This partnership is one that makes all of rodeo
better,” PRCA CEO George Taylor said. “RODEOHOUSTON is one of the
richest rodeos in the sport. Our athletes will be excited to see RODEOHOUSTON
and the PRCA working together again knowing that winning at Houston will have a
major impact as they chase their dreams of a gold buckle.”

The RODEOHOUSTON Super Series is a 19-day tournament-style
competition that crowns an event champion in bareback riding, bull riding,
saddle bronc riding, steer wrestling, tie-down roping, team roping and women’s
barrel racing. For more information on the RODEOHOUSTON Super Series, click
here. RODEOHOUSTON will continue to produce the one-day Super Shootout, and
earnings from this event will not count toward the NFR®.

The Houston Livestock Show and Rodeo promotes agriculture by
hosting an annual, family-friendly experience that educates and entertains the
public, supports Texas youth, showcases Western heritage and provides
year-round educational support within the community. Since its beginning in
1932, the Rodeo has committed more than $450 million to the youth of Texas. For
more information, visit rodeohouston.com
and connect with #RODEOHOUSTON online via Facebook, Twitter, Instagram and
YouTube for all of the latest news. The 2019 Rodeo is scheduled for Feb. 25 –
March 17.

published by Sheri Smith

information is courtesy of the PRCA

http://www.prorodeo.com/
photos: Meagan McElya Simply Photography / Western Media and Sports / SmithPRO LLC